Privacy Policy

Introduction
DEFY Jeans (‘we’, ‘our’, ‘us’) is committed to protecting and respecting your privacy. This Privacy
Policy explains how we collect, use, and protect your personal data when you visit our e-shop or
make a purchase. It also outlines your rights regarding your personal data.

Information We Collect
We may collect and process the following data about you:

• Contact details (e.g., name, address, email address, phone number)
• Payment information (e.g., credit/debit card details)
• Purchase history
• Browsing information (e.g., IP address, browser type, pages visited)
• Any other information you provide to us (e.g., through contact forms or surveys)

How We Use Your Information
We use your information for the following purposes:

• To process and fulfill your orders
• To communicate with you about your orders and any inquiries
• To provide customer support
• To send you marketing communications (if you have opted in)
• To improve our website and services
• To comply with legal obligations

Legal Basis for Processing
We process your personal data based on the following legal grounds:

• Performance of a contract: Processing your data is necessary for us to fulfill our contractual
  obligations to you.
• Legitimate interests: We may process your data to further our legitimate business interests,
  such as improving our services.
• Consent: We will obtain your consent to process your data for specific purposes, such as
  sending marketing communications.
• Legal compliance: We may process your data to comply with our legal obligations.

Sharing Your Information
We may share your personal data with third parties in the following situations:

• With service providers who assist us in operating our website and fulfilling your orders (e.g.,
  payment processors, delivery companies)
• With legal or regulatory authorities if required by law
• With your consent or at your direction

Cookies
We use cookies and similar tracking technologies to track the activity on our website and hold
certain information. Cookies are files with a small amount of data which may include an
anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate
when a cookie is being sent. However, if you do not accept cookies, you may not be able to use
some portions of our website.

Data Security
We take the security of your personal data seriously and implement appropriate technical and
organizational measures to protect it against unauthorized access, alteration, disclosure, or
destruction. However, no data transmission over the internet can be guaranteed as completely
secure.

Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes we collected it
for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To
determine the appropriate retention period for personal data, we consider the amount, nature,
and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the
purposes for which we process your data, and whether we can achieve those purposes through
other means.

Third-Party Services
We may employ third-party companies and individuals to facilitate our website, provide the
service on our behalf, perform website-related services, or assist us in analyzing how our
website is used. These third parties have access to your personal data only to perform these
tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Your Rights
Under GDPR, you have the following rights regarding your personal data:

• Right to access: You can request a copy of your personal data we hold.
• Right to rectification: You can request correction of any inaccurate or incomplete data.
• Right to erasure: You can request deletion of your personal data in certain circumstances.
• Right to restrict processing: You can request us to limit the processing of your data in certain
  circumstances.
• Right to data portability: You can request to receive your data in a structured, commonly used,
  and machine-readable format.
• Right to object: You can object to the processing of your data based on legitimate interests or
  for direct marketing purposes.
• Right to withdraw consent: If we are processing your data based on your consent, you can
  withdraw it at any time.

Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by
posting the new policy on our website. We encourage you to review this policy periodically to
stay informed about how we are protecting your information.

Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please
contact us at:
Email: privacy@defyjeans.com